21% fewer leads than June, but 61% more sales. Session-to-sale more than doubled (27% → 59%) and net member movement swung +25, from -22 in June to +3 in July - the first positive month of the half.
The Month Ahead
Club
Revenue
Members
Recurring
Susp
Susp %
Canc'd
Sold
Promos
Packs
NMM
Attrition
Attend
Failed
Leads
1st Bk
1st Att
Sales
L→B
Show
S→Sale
L→Sale
Pack Sales
JULY 2026 · 60 PACKS NETWORK-WIDE
Packs vs Memberships
60
PACKS
54
MEMBERSHIPS
Packs outsold memberships in July. Santa Monica and La Jolla drove more than half the volume between them - 35 of 60. Northern Liberties sold the fewest at 4, consistent with its 3 memberships sold and 13% lead-to-sale.